Entrepreneurs and people looking to go into the coffee business for themselves, either thru a franchise or from scratch, will greatly benefit from investing a majority of their time researching the specialty coffee industry. Information and knowledge leads to a better understanding of all the variables that go into the formation of a business. Be it financial, legal and/or marketing anyone will have a clearer picture once they've done their homework.
It can be compared to banking; deposits in to a long term CD (time) plus yields and interest (information) will greatly enhance your dividends (knowledge). The escrow that you accumalate over time, you will be able to withdraw or get a refund on your investment to grow your business more successfully.
There are countless resources for anyone looking to get into the coffee business. One valuable resource can be located at www.scaa.org and/or Google 'specialty coffee business'.
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