American Franchise Icons Cave In to Signs of the Times

The signs of the time is change. American icons such as Pizza Hut, Burger King and now Nestles Butterfinger are all jumping on the bandwagon of change. The new class of marketing experts are taking long established franchises and turning them on the time in an effort to be either politically correct and or capture the share of upcoming Y Generation consumers.

Will it succeed? Only time will tell. Some institutions such as Coke have waded out into this pool of reformulation, renaming and have fell on their faces. Consumers are a weird bunch and we await their outcries and/or acceptance of change.

For those who are at a lost, here are the changes.

Pizza Hut is now Pasta Hut, Burger King is adding the Whopper Bar, and Nestles' 80 year old Butterfinger will now be called The Finger. Marketing campaigns have already begun to educate the public to the changes.