Cuppy's Coffee: Easy No-Cost Marketing Tips For Your Store

These are fantastic ideas for your location that is just getting started or to help improve sales. The good thing about them is that these tips also work! Choose two out of the five and move forward on them this week. Once you begin to see that in fact these promotional ideas can bring you business your momentum will build and drive you to pick two more.

1. Network at events. Go to Chamber of Commerce meetings, Local business group meetings, and other organizational meetings that will be attracting your "ideal" client. Gather business cards. Get as many as you can and then begin to phone and email to follow up. Do this immediately while you are still fresh in their mind. If they cannot use your services, ask them if they know of someone who can and get their contact information.

2. Attend public meetings. At every public meeting, make a commitment to say something that could be useful to those that are attending. This is a great way to not only share you knowledge and help others, but it also puts you in the eye of those who could use your services.

3. Create a "useful" handout. (Check with the Cuppy's Coffee marketing department on your idea, first) A handout that when given to a recipient they keep because it has value. Make sure that you include your name, phone number, email address, website information and your 30 second commercial that tells the recipient about your location and services.

4. Create joint-ventures. Find colleagues and business associates whose business compliments yours and do joint promotions.Who could you partner with? A bakery, an independent coffee store, the local businesses around your store? The list goes on and on.

5. Write letters to editors of local newspapers and business publications. Make them interesting and newsworthy. You'll be surprised at how often a good letter will get printed. Do not forget to include your contact information and website address.

By committing to one of these items on a weekly basis within one month you will see your business gain recognition and business. You can get the word out there without spending hundreds of dollars.