Folks in Granbury, TX will soon be able to experience a true Italian espresso when Cuppy's Coffee, Smoothies & More opens later this year. Franchisees have signed a lease moving them into the next phase of planning and construction.
Look for the Grand Opening announcement later on this year.
To learn more on how you can become a Cuppy's Coffee owner, visit our website at www.cuppys.com
These are fantastic ideas for your location that is just getting started or to help improve sales. The good thing about them is that these tips also work! Choose two out of the five and move forward on them this week. Once you begin to see that in fact these promotional ideas can bring you business your momentum will build and drive you to pick two more.
By committing to one of these items on a weekly basis within one month you will see your business gain recognition and business. You can get the word out there without spending hundreds of dollars.
Fear among coffee stores owners permeates whenever the news of a Starbucks move into the neighborhood arise. But for years, many independent coffee owners have flourished with the addition of the green neighbor. Customers will in fact visit each location a few times a week. If your product is superior, expect to see those customers more often.
But what of the McCafe? This burger powerhouse move into the specialty coffee arena and it's price structure, well below that of most coffee houses, will it affect the cash register and a independent coffee shop's ability to stay in business? This question and answer was raised in a recent web article on QSR Magazine. Read the entire story.
One group of retailers that probably won't be hurt is higher-end independent coffee shops. Contrary to popular belief, these types of retailers often experience a boom in business-sometimes as much as 20 percent-when a Starbucks sets up shop nearby, Hetzel says. The same phenomenon could presumably result from a neighboring McDonald's selling similar beverages.
"I believe it's only helpful," Hetzel says. "It educates consumers on a better quality of coffee that exists. There's so much more that the independents can do that it expands their market. When coffee tastes better…people drink more."
Learn more about the specialty coffee business at www.cuppys.com
There will always be competition among like minded businesses. This is what drives our society. This is no different in the specialty coffee arena as well, with each coffee shop touting their wares and prices, each with its advantages and disadvantages.
Recent press given to McDonalds and Starbucks reign for coffee superiority, Cuppy's Coffee would like to get your feedback on what you think is appropriate for a premium coffee beverage.
To take part in this survey just follow this link and place your vote. You'll find the survey on the right sidebar. Place your vote by Sunday April 20th to have your opinion counted.
Learn more about Cuppy's Coffee at www.cuppys.com
Palm Desert and the surrounding communites have pause to celebrate. Cuppy's Coffee, Smoothies & More is now open serving hand picked, hand roasted espresso to the public. Look for this Cuppy's located at 73091 Country Club Dr in Palm Desert to host its Grand Opening celebration in the coming weeks.
Learn more on how you can become a part of fast growing family at www.cuppys.com and for information on the construction company, Elite Manufacturing visit their website at www.elitemfgcorp.com
It's Monday and Coffee College is underway. Franchisees that are attending are within weeks of opening their locations.
While at Coffee College, franchisees will learn the nuances of espresso based drinks and smoothies. But that's not all, they will also learn operational processes of running their stores that will keep their customer's coming back for more. Marketing, customer service, procedural and business development training are just some of the knowledge these attendees will take with them after graduation from the week long course.
As a refresher, Cuppy's will send a field trainer to franchisee's locations prior to a opening date to assist with training and setup of their store. Soon thereafter, franchisees can set a Grand Opening date for their customers.
The attending franchisees are from the following cities and states:
Entrepreneurs and people looking to go into the coffee business for themselves, either thru a franchise or from scratch, will greatly benefit from investing a majority of their time researching the specialty coffee industry. Information and knowledge leads to a better understanding of all the variables that go into the formation of a business. Be it financial, legal and/or marketing anyone will have a clearer picture once they've done their homework.
It can be compared to banking; deposits in to a long term CD (time) plus yields and interest (information) will greatly enhance your dividends (knowledge). The escrow that you accumalate over time, you will be able to withdraw or get a refund on your investment to grow your business more successfully.
There are countless resources for anyone looking to get into the coffee business. One valuable resource can be located at www.scaa.org and/or Google 'specialty coffee business'.
Nestled at the base of the Smoky Mountain Range, Athens TN will be home to one of the nation's fastest growing coffee stores,Cuppy's Coffee, Smoothies & More. Franchisees are attending required training at the corporate office wher they will learn the nuances of espresso recipes, operational procedures and to learn the business of specialty coffee.
Grand Opening events are being schedule for the location to be held at 2037 South Congress Parkway.
Join our growing company. Learn more at www.cuppys.com
The popularity of social networking sites like YouTube, MySpace and Facebook have opened the door to companies looking to capitilize on the Y Generation customers who frequent these locations. Viral marketing, word of mouth and buzzing are terms most experts commonly associate with this growing population. But merely signing up and showcasing your stuff will not attract customers to your location. There are other marketing techniques that have to coincide and interact with using networking sites to attract this youthful but powerful economic group.
Companies and experts agree that Y Generation will play a huge factor in the success of any given brand. Whereas TV programs like MTV and BET played a significant role in the success (or not) of brands of the previous generation, the internet, instant messaging and social networking sites are the medium of choice for Y Gen.
Companies and brands looking to capture a piece of this group, utimately will need to have a strategy in place that will address the concerns, likes and dislikes as well as the needs of Y Gen on their terms and on their turf.
One Cuppy's Coffee franchisee realizes the importance of social networking sites and was recently interviewed on his strategy to gain more customers by reaching out and meeting this young group head on. Read the interview here.
Jefferson Valley Mall in Yorktown Heights, NY will be home to a new Cuppy's Coffee, Smoothies & More kiosk. Franchisees there recently signed a lease to bring the growing franchise into the Westchester County area.
Cuppy's Coffee serves true Italian specialty coffee drinks, smoothies and a host of other products and pastries. Planning and construction will be the next phase in this location getting open to the public.
To learn more about Cuppy's Coffee, visit our website at www.cuppys.com
Western Massachusettians will now have reason to celebrate. Cuppy's Coffee will be opening soon in Chicopee, MA a city outside of Springfield MA. Elite Manufacturing is scheduled to start delivery of the modular building to Chicopee witin the next week.
Before this location, Boston was the only Cuppy's Coffee cafe in the state. The store located in Chicopee will be the dual drive thru modular building. Built for high volume traffic, the franchisees plan to meet the high quality of espresso making with the speed of service that customers want .
Cuppy's Coffee plans to open other locations throughout the state. When asked about Dunkin Donuts stronghold in the area.
"People will soon get to see and taste the difference in what a real Italian espresso should be." states Andi Davidson, PR Director at Cuppy's Coffee.
Look for the Chicopee location Grand Opening soon in the area.
People are noticing. Cuppy's Coffee, Smoothies & More is moving towards opening more locations across the US. This article in the GreenvilleOnline.com tells the story of one such opening in South Carolina.
Simpsonville got an extra shot of espresso last June when Steve Parker opened Cuppy's Coffee, Smoothies & More in front of Big Lots on Woodruff Road. Read the entire article...
Cuppy's Coffee realizes that there may be problems associated with a slow economy. Here are a few techniques that may help your bottom line.
The ideas are numerous. Keep your head up and continue to move forward.
Nothing stays the same. Business moves at the speed of light and keeping up with that light Pizza Hut after 50 years is changing its name to Pasta Hut. This comes on the heel of a successful pasta campaign featuring two new pasta dishes ready for delivery.
Read the entire article at QSR Magazine:
"For 50 years we've been all about pizza," says Bergren. "As we've prepared for the launch of our new line of Tuscani Pastas our customers have consistently told us these pastas are so good we should change our name to Pasta Hut. Starting tomorrow, Pizza Hut is Pasta Hut." more...
To successfully market to your target audience, it is necessary to understand the trends in which they, your audience, pays attention to. Watching and tracking cross-industry trends can help you better focus your advertising and marketing dollar more effectively. The following excerpts from an online article is a start to address capitalizing in on your share of this dynamic market.
Sure, we know that what you really, really want is to be told which trends will dictate your industry. If you're in automotive, you want to know about the future of transport; if you're in food and beverage, you're no doubt interested in everything healthy and green and organic. And of course you have a near-obsession with what your main competitors are up to. But in an EXPECTATION ECONOMY, business professionals should obsessively think and look cross-industry, as opposed to suffering from industry tunnel vision.
Here are three reasons why looking cross-industry isn't just great for inspiration, but a prerequisite for understanding how to fuel innovation in an EXPECTATION ECONOMY:
First of all, focusing solely on your own industry will obscure the fact that in economies of abundance, consumers are increasingly spending their 'play money' on goods and services that net them the experience, the indulgence, the excitement, the satisfaction they're looking for at a specific moment.
Secondly, limiting yourself to your own industry will make you miss important changes in consumer expectations, and will thus put you at risk of disappointing or even annoying consumers. Every industry has its own 'innovation competence', and the innovations they're bringing to market not only excite their own customers, they also shape their expectations for other industries.
Last but not least, if you're obsessed with what your direct competition is doing, you will always end up copying new concepts in your industry. Which means that, unless you're comfortable with being a 'smart follower', this is not going to unleash your innovative brilliance.
Now, all of this is of course not to say that you shouldn't actively track what's happening in your own industry. But in the next 12 months, do also constantly ask yourself: who are our other competitors? What experiences could our product or service be traded in for? And what can we learn from other industries setting consumer expectations across the board?
Tracking and understanding THE EXPECTATION ECONOMY is not a science; in fact it's a nice mix of experience, intuition, and knowing your sources. Grab your notebook and camera and start taking EXPECTATION ECONOMY notes and pictures.
Find competitors and non-competitors, big and small, who are setting consumer expectations much higher than you've ever been able to. Then compile what you think are now the global standards for whatever it is you do, and from there start thinking about new goods, services and experiences that at least incorporate those standards, and preferably outdo them.
With a little practice and perseverance, you will begin to see trends that you as an owner can utilize to capture your target market. Sometimes, being the biggest is not necessarily being the best.
(Courtesy: TrendWatching.com
Read the entire story at
www.trendwatching.com/briefing/)
It was just a matter of time. The success of TV reality series like "Pimp my Ride" and "Pimp my Truck" has trickled over into our fast food dining experience. The next generation of BK restaurants may include the phrase "Pimp my Burger".
Burger King announced plan to build a new version of their restaurant called the Whopper Bar that will sell a wider selections of signature burgers in a hipper more Gen Y atmosphere.
Menu items have yet to be finalized but expect names like Western Whopper, the Texas Double Whopper and the Angry Whopper (a burger topped with spicy onions) to rule the board.
If successful look for newer more hip names from all the aspects of the quick serve industry:
Pimp my Coffee, Mack out my Mac, Load my Latte; I can see the marketing gurus chomping at the bits.
Read more about Burger King's vision:
