It was just a matter of time. The success of TV reality series like "Pimp my Ride" and "Pimp my Truck" has trickled over into our fast food dining experience. The next generation of BK restaurants may include the phrase "Pimp my Burger".
Burger King announced plan to build a new version of their restaurant called the Whopper Bar that will sell a wider selections of signature burgers in a hipper more Gen Y atmosphere.
Menu items have yet to be finalized but expect names like Western Whopper, the Texas Double Whopper and the Angry Whopper (a burger topped with spicy onions) to rule the board.
If successful look for newer more hip names from all the aspects of the quick serve industry:
Pimp my Coffee, Mack out my Mac, Load my Latte; I can see the marketing gurus chomping at the bits.
Read more about Burger King's vision:
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