Commissioners Taking on a Name

Marketing or Just a Bad Choice?

Cuppy’s (the name) throughout the blogosphere is the talk of many aficionados of coffee. Pundits abound the name Cuppy’s has been referred to as childish and kid like to a great marketing strategy to get everyone talking. Even the logo has come under considerable conversation by the bloggers. So the question begs to be asked: What’s in a Name?

Millions of business around the globe take into account the public’s view and/or reception of a supposed name for that company. How will the name reflect the services or product of any given company? Choosing a name can ultimately lead to the success and/or demise of a company along with a few other factors. But when that name is objectionable can the courts and city fathers decide the fate of a company's name?

The question comes to mind from this article about a commissioner wanting to take on a coffee company for the use of its name.

You can read the story in its entirety by clicking on this link.